Alumnus Bob Sasser doubles impact of $500K gift to FSU from Dollar Tree

Author: Barbara Ash

Bob Sasser has demonstrated once again he’s a true friend and generous advocate of Florida State University and the College of Business.

Sasser, a 1973 marketing graduate, has matched a $500,000 gift to FSU from Dollar Tree Inc., the company he led as chief executive officer and president before recently becoming executive chairman. The match doubles the gift’s impact to $1 million and establishes the Bob Sasser Professor of Marketing.

Dollar Tree’s gift honors Sasser for his many years of dedication, remarkable achievements and leadership.

“We’re grateful for Dollar Tree’s incredible generosity and thrilled that this professorship will bear Bob’s name and fund a much-needed professorship in the college,” said Michael Hartline, dean of the College of Business. “These gifts will be a reminder of the numerous successes Bob has achieved over his career and an inspiration to future generations of students. Beyond that, Bob’s matching gift, as well as others he and his wife, Pam, have generously made, are a reminder of the importance of giving back.”